The 11 Best Places to Buy Nursery Decor Online of 2023

Project Nursery

Founded by two friends, Pam and Melissa, Project Nursery grew from a desire to help parents with design inspiration, DIY projects and tools to create a real community. From wallpaper and kids' bedding to cribs, gliders, mobiles, and changing tables, all of Project Nursery's products are incredibly stylish. It also offers white-glove service for delivery and setup of some of the bigger items like cribs and furniture. 

For those with more, ahem, flexible budgets, one of our favorite finds on the site is this almost-invisible, incredibly modern acrylic crib from Nursery Works. Sure, it'll set you back a cool $3,500, but it's basically a piece of art, right? 

Modern Nursery

Some of our favorite finds from Modern Nursery are the rugs—they come bedecked in everything from bumblebees in a hive to robots, rockets and cityscapes. They also come in various shapes and sizes, and many are machine washable, so spills are no big deal. Even if you may not be familiar with all the brands on the site, each product listing includes important safety and care information to provide peace of mind.

The retailer has a roster of dozens of designers, so try narrowing down your search by price or color, or even choose specifically from its curated list of eco-friendly brands. We love the joyful feel of the Nico & Yeye Retro Rainbow Kids Rug. Modern Nursery doesn't offer specialty shipping options or white-glove service, so be sure to have a handyman or good friend on standby for furniture building.

Pottery Barn Kids

​For any parents who dream of their nursery being more of an extension of their home's style than a standalone shrine to their kids—Pottery Barn Kid is ideal. From minimal to all-out glam, the look you want can be created with the brand's chic and kid-friendly pieces.

Plus, for truly sweet touches, it collaborates with Disney Princesses, Peanuts, and more. There's always a new collection coming out from Pottery Barn Kids, so be sure to check back regularly for the newest and coolest decor items you won't see in any other homes. The brand also offers free design appointments where an expert guides you through designing a space so you can feel more confident shopping for pieces.

Serena & Lily

We're big fans of Serena & Lily across the board—its traditional, classic decor aesthetic is filled with clean lines and bright colors. It's no different with the brand's nursery and kids collections. Serena & Lily's vision is to have all elements of each room in your home work together seamlessly, while still letting your kids be kids.

The website showcases complete nurseries to find the aesthetic that fits your design taste best. Then, shop the specific components from that scape to build your own vision for your nursery. But, if you don't know where to start, Serena & Lily's website provides ample inspiration for modern, rustic, and coastal parents, including the Harbour Cane Convertible Crib.

Maisonette

If you're looking to complete your nursery with chic, modern finds from a variety of high-end brands, you can't go wrong with Maisonette. Between Babyletto, Oeuf, Nursery Works, and other brands, you'll find a cheerful mix of traditional styles, whimsical accents, and gorgeous furniture pieces that can grow with baby, such as the Namesake Liberty 3-In-1 Convertible Spindle Crib.

We love that Maisonette has a huge selection of aesthetically pleasing toys to match your existing nursery decor. You can even buy paint colors right from the site. If you don't know where to start, check out the "New & Popular" section for inspiration or the sale tab if you're on a budget.

West Elm

Interior design giant, West Elm, proves itself once again when it comes to nursery decor, much of which can be found in the West Elm Kids section of its site. If you have no idea which direction you want to go with your new design, head to the "Inspiration" tab or book a free appointment with one of its experts. Then, browse the site's selection of chairs (including the super chic Sarah Sherman Samuel Swivel Glider), dressers, cribs, and more.

West Elm offers a 3D room planner so you can actually see what your furniture will look like in your space. This means less returns and less fuss when the product actually arrives and you have to decide where it will live within your nursery.

Wayfair

Wayfair offers amazing deals and and options to furnish every part of your house. When it comes to the nursery, the retailer makes it easy to shop by category, furniture type (like the Kidkraft Chip Resistant Kids Bookcase Reading Nook, which falls under "Baby & Kids Bookcases"), or brand on its landing page. There's also tons of information from real parents to help first-time parents figure out how much they should spend and what they should buy for their first nursery. We love that Wayfair offers assembly for large furniture items and free shipping when you spend over $35.

Etsy

Etsy can be an endless (and enjoyable) spiral of searching for cute nursery decor, especially one-of-a-kind pieces that you can't find anywhere else. There's a plethora of options, and you can find a customized piece of just about anything on there—so to help you out, we've singled out a few sellers with awesome products below.

• Beautiful wooden name signs from Hickory Hollow Designs 
  
• Blankets, crib sheets, and nursing pillows that can be monogrammed and personalized from Ivie Baby, including the customizable blue blanket pictured above
• Floating wooden shelves (perfect for picture books!) from SevenOneSixWood
• Adorable play tents from Little Wanderer
  

Target

Sweet, stylish and affordable—that's the bottom line when it comes to Target's huge selection of nursery and baby finds. We're especially fond of its in-house brands Cloud Island and Pillowfort, which seem to be designed specifically with modern parents in mind. Contemporary prints, adorable animals, and inviting wallpaper options combine for a full nursery look that will inspire sweet dreams and peaceful, playful days.

Target has a convenient feature where you can submit an order through the app and pick it up in person at a special Drive-Up location—with someone to bring your items right to your car. Just note that you will have to assemble larger furniture items yourself.

2Modern

2Modern, which offers a variety of curated, well-designed home goods, features the best of modern design, as well as emerging talents—and its collection of nursery offerings is about as cool and contemporary as it gets. For example, we love the look of the Ubabub Nifty Clear 3-In-1 Crib.

Each item page provides "good to know" tidbits about the products, such as sustainable components or included warranties. This makes it easy to learn about a brand's values and policies at a glance while shopping. While delivery is specified as the front door of the building, you can call 2Modern's customer service to work with them to arrange another option, such as coming up the stairs of your apartment building or into a specific room.