We Researched the Best Places to Buy Pillows—Here Are Our Top Picks

Brooklinen

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The online retailer Brooklinen is an excellent place to shop for stylish bedding, and they also offer natural down and down alternative bed pillows with three levels of neck support: plush, mid-plush, and firm. No matter which pillow style you prefer, you can email, call or text Brooklinen experts if you need help deciding which pillow is right for you. 

If you do change your mind, the majority of Brooklinen products can be returned or exchanged within 365 days, and they cover return shipping if you’re in the U.S. If you’re in the Williamsburg area, you can also shop in person at the Brooklinen store. 

_{Return policy: Free | Return window: 365 days | Payment options: Not listed | Average shipping time: Processing time one to four days; shipping time varies}

Parachute

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Known for their chic bedding in minimalist, neutral hues, Parachute helps you complete your comfy bed with a selection of supportive pillows. In addition to traditional down and down alternative bed pillows, with some styles designed specifically for side sleepers, the store also has square Euro pillows that are great for creating a layered bedding look and a down alternative body pillow insert.

If you decide your new pillow isn’t quite right, the company accepts returns within 60 days, but shipping and handling fees are nonrefundable. And if you prefer shopping in-person, there are brick-and-mortar Parachute stores in cities nationwide. 

_{Return policy: Free  | Return window: 60 days | Payment options: Affirm | Average shipping time: Standard}

Wayfair

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Wayfair has taken extensive steps to make the shopping experience as convenient as possible. Each item has a color-coded guide that details comfort level, sleep position, fill material, and cover material. Reviews can help guide your research before making a decision.

If your taste skews more expensive, you’ll appreciate discounted prices on many name brands, like Ralph Lauren and Sealy. Inventory includes all of the most popular brands, but also less expensive options made by Wayfair.

Though you can return items purchased through Wayfair for a refund within 30 days, it’s important to note that you’ll have to pay the return shipping costs, even if you received free shipping on your initial order.

_{Return policy: Shipping fee | Return window: 30 days | Payment options: Financing available | Average shipping time: Two-day}

West Elm

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When it comes to decorative pillows, West Elm is the gold standard. The retailer carries a gorgeous array of throw pillows and floor pillows. Though the overarching style fits a mid-century modern aesthetic, there is a wide range of colors and patterns to suit many decor styles. The retailer also has seasonal items, providing an easy and relatively affordable way to swap out your decor throughout the year.

When it comes to bed pillows, the options are much more limited at this particular retailer. In addition to physical stores nationwide, the online platform is easy to navigate as well. West Elm also accepts gift cards and merchandise credit from sister brands Pottery Barn, Mark and Graham, and Williams-Sonoma.

_{Return policy: Free | Return window: 30 days | Payment options: Financing available | Average shipping time: Two to four days}

Amazon

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You can find nearly every big-name pillow brand on Amazon including think MyPillow, Casper, Tempur-Pedic, Wamsutta, and more. In addition, you can find lesser-known pillows, like those made by Amazon’s private label AmazonBasics. You can also find a wide range of specialty pillows that may not be readily available at other retailers. In addition to bed pillows and throw pillows, the online giant has a host of special medical pillows, travel pillows, and body positioners. Many of these items qualify for free two-day shipping if you’re a Prime member.​

_{Return policy: Free | Return window: Not listed | Payment options: Not listed | Average shipping time: Two-day shipping}

Costco

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You need a membership to shop online and in-store at Costco which stocks brands like Tempur-Pedic and Hotel Grand, as well as specialty brands like Comfort Tech. The selection also includes accent and dog pillows.

_{Return policy: Free  | Return window: 90 days | Payment options: Not listed | Average shipping time: Up to seven days}

Casper

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Casper is well-known for its mattresses, but the retailer also offers three pillow styles: the Original Casper, a fluffy down alternative option; a supportive foam pillow; and a plush all-natural down pillow. The soft and supportive Original Casper pillow is their most popular, and it comes in standard or king sizes. Although Casper does have brick-and-mortar stores nation-wide, the website is easy to navigate and shop.

_{Return policy: Free | Return window: 30 days | Payment options: Affirm | Average shipping time: Three to nine days}

Purple

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Founded by two engineers devoted to creating high-tech, comfortable cushioning, Purple offers three bed pillow styles. Choose from the Purple Harmony Pillow, which provides head and neck support and good airflow to keep you cool throughout the night; the adjustable Purple Plush Pillow with a cooling Lyocell-blend cover; and the Purple Pillow, which offers ergonomic neck support. Every pillow comes with free shipping and returns, a 100-night trial, and a one-year warranty. You can shop online or find Purple products at certain retail stores like Macy’s and Raymour & Flanigan.

_{Return policy: Free | Return window: 100 days | Payment options: Financing available | Average shipping time: One to two days}